Senior Account Executive, Fashion – NEW YORK

JONESWORKS, a full-service marketing, public relations, and brand consultancy agency, is seeking a driven, creative, and highly-organized Senior Account Executive, Fashion in our New York office.

The ideal candidate will be a seasoned media communications professional who has experience in developing and implementing successful, integrated PR campaigns, including breakthrough media relations, leveraging social media and activating top-tier influencers and celebrities for fashion and lifestyle clients. Candidate must have a deep understanding of the ever-changing media landscape, fashion trends and the ability to provide strategic counsel, internally and externally, to successfully align our client’s objectives with an impactful media strategy.

Responsibilities

  • Effectively coordinate and manage press coverage to strategically position popular brands in the fashion and lifestyle space
  • Develop and creative, results-driven public relations programs to support client objectives and launches/activations
  • Support on overarching client strategies and decks
  • Lead coordination with outside partners, agencies and brands
  • Manage Account Executives, Account Coordinators and Interns with a positive and proactive attitude
  • Support integrated client campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
  • Staffs and promotes client events
  • Oversees preparation for meetings/calls, including materials, event and travel logistics
  • Drafts, edits and is responsible for finalizing necessary media and client-facing materials
  • Manage billing and expenses for talent clients

Media Relations

  • Strong understanding of and ability to adapt to the fashion industry, fashion trends and pop culture
  • Oversee execution of PR calendar, developing story ideas and creative pitches for targeted media
  • Proven ability to place features, trend round-ups and items in quality media outlets
  • Aggressively pursues new media angles and story opportunities
  • Actively networks with media across entertainment, lifestyle, business, trade, and consumer outlets and maintains strong relationships
  • Creates and qualifies media lists with minimal review or directive needed
  • Vet inbound press facing opportunities for clients

Benefits:

  • Benefits including medical, dental, vision and 401(K) with an abbreviated waiting period
  • Summer Fridays and extended time off for December/January holiday
← Back

Apply for this position

Allowed Type(s): .pdf, .doc, .docx