Account Executive, Consumer & Lifestyle
JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Account Executive (Consumer & Lifestyle) in our NYC office!
The ideal candidate will have a solid understanding of industry best practices, a passion for public relations, a strong work ethic, and previous experience developing ideas that build audiences, increase awareness, and engage consumers across every touchpoint of new and traditional media.
Core Responsibilities:
- Execute coordination and management of press coverage for entertainment clients
- Develop creative and innovative, results-driven public relations and marketing programs to support client objectives, launches, activations, etc.
- Assist with ever-evolving client strategies to ensure client objectives and goals are achieved
- Assist with drafting, reviewing, and editing internal and external materials such as pitches, press releases, agendas, and more
- Lead coordination with outside partners, agencies, and brands acting as day-to-day client contact when appropriate
- Foster client relationships and day to day contact alongside senior members of the team
- Management and investment of Account Coordinators and interns, with a positive and proactive attitude while giving appropriate feedback to team members and delegating account projects appropriately
- Responsible for drafting necessary media and client-facing materials
- Vet inbound press facing opportunities for clients and staff press interviews, events, appearances, etc. as necessary
- Staff client events such as press tours, red carpets, photo and content shoots, media days, etc.
- Maintain sound judgment and discretion when handling sensitive and confidential information
- Recognize potential client complications, flag to supervisor, and provide brief S.T.A.R. analysis for remedy
Media Relations:
- Understanding of and ability to adapt to the consumer, lifestyle, and fashion industry, as well as trends and pop culture
- Review PR calendars, developing story ideas and creative pitches for targeted media
- Pursues and proactively seeks new media angles and story opportunities for clients
- Actively networks with media across entertainment, lifestyle, business, trade, and consumer outlets and maintains strong relationships
- Creates and qualifies media lists
- Vet inbound press facing opportunities for clients
Requirements:
- 2+ years of relevant PR experience across a variety of lifestyle clients with deep fashion expertise
- Possess solid understanding of the consumer, lifestyle, and fashion industry
- Extremely organized, detail-oriented, and able to execute multiple projects simultaneously in a high-pressure, fast-paced environment
- Proven success in securing major press opportunities
- Exceptional written and verbal communication skills and demonstrated ability to communicate efficiently and effectively proven in writing, editing, and pitching skills
- Ability to take direction from Supervisors
- Meets deadlines without sacrificing quality
Benefits:
- JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
- Salary: $57-70K
***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***