Last week, fitness star Emily Skye joined Khloé Kardashian’s #GoodSquad in Times Square, NYC to debut Good American’s activewear line.
“Moving into activewear was a natural next step for Good American,” Kardashian told PEOPLE exclusively of the exciting new launch. “When we think about new categories, our biggest priority is to always provide women with wardrobe staples, giving them options to get them through their busy daily lives and that make them look and feel their best.”
To celebrate the launch, Good American assembled a “good squad” of women of all shapes and sizes to model the line in an effort to illustrate the brand’s size-inclusive ethos. Along with Skye, the #GoodSquad campaign includes step dancer Blessin Giraldo, champion weightlifter Kylie Vincent, TV personality Evelyn Lozada, and models Precious Lee, Juliana Herz, and Candice Huffine. “It’s an absolute honor to be a part of the #GoodSquad,” says Skye. “Good American is a company that truly embodies the meaning of ‘strong women’ where they not only accept and support each other, but they celebrate each other too.”
The 40+ piece collection features high-waisted leggings, bike shorts, sports bras, crop tops and tanks with subtle branding in a black-and-white color palette across an impressive range of sizes – all pieces are available in size XS – 4XL. “This collection is the core of what we think the women’s fitness wardrobe should be,” remarks co-founder Emma Grede. “It includes gorgeous, figure-flattering basics with some little sexy accents. We want you be able to get the most out of these pieces — and feel great while wearing them. We make premium quality product for that reason.” Pieces range in price from $59 to $149.
For a closer look at the Good American activewear line — and to add some to your own collection — take a look online at Good American, or in store at Nordstrom or SIX:02.