Carmelo Anthony is far more than just a basketball legend and future Hall of Famer. He’s a cultural icon who wrote the blueprint for the modern athlete/entrepreneur. Now, three years after his retirement, he’s built a sustainable business empire on the core principles that made him one of the most beloved, respected, and successful players of a generation.

Melo was always a step ahead on and off the court. As a high school phenom at Oak Hill Academy, he immediately focused on giving back to his native Baltimore. Then, as he took over the league and became one of the greatest scorers ever to live, Melo always set his goals even higher than his three Olympic gold medals, 10 All-Star appearances, and legacy as Jordan Brand’s first signature athlete. He set out to change the way the modern athlete built out businesses, setting the stage for the modern empire he oversees today.

“He was always a visionary,” Asani Swann, Anthony’s business partner with whom he’s worked side by side for 16 years, said. “Melo was ahead of his time.”

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