SB Projects’ Scooter Braun & Michael George Named Billboard’s Dance Power Players 2018


Billboard's Dance Power Players

Scooter Braun (left) and Michael George (right)

In a year when dance music continued its global expansion — and the industry worked to close the gender gap — music’s elite ranks saw fresh faces emerge and veteran executives extend their influence.

Two of these veteran executives, SB Projects‘ Scooter Braun and Michael George, have been honored on Billboard’Dance Power Players 2018 list. The annual list recognizes the top managers, live leaders and tastemakers who are driving the $7.4 billion global dance music industry.

Braun and George played an instrumental role in guiding the career of Martin Garrix, who continued his upward career trajectory with the early 2017 single “Scared To Be Lonely.” Featuring Dua Lipa, the track hit No. 24 on the Billboard Hot 100 and No. 9 on Hot Dance/Electronic Songs chart, with more than five hundred million Spotify plays. Marquee client Justin Bieber was a featured performer on two No. 1 hits on the Hot 100, “I’m The One” and “Despacito,” and David Guetta, who signed with SB Projects in early 2017, hit No. 16 on the Hot 100 with his single “2U” (also featuring Bieber), which also has racked up 454 million plays (and counting) on Spotify.

Congrats Scooter and Michael!